We have reimagined our conference in 2021. Be the first to know our speaker lineup and get early access to registration!

Registration Opens on March 1, and our first speakers will be announced a few days prior. We are going virtual this year, and have put together a lineup that is out of this world for our event August 21-22, 2021!

What people are saying about the Way of Champions:

"As the head coach of the Warriors I call on Jerry to help guide me through the process using his advice, wisdom and insight often. He's been a huge help to me."
- Steve Kerr, 8 time NBA Champion player and coach

"The Way of Champions Conference changed the way I think about coaching. What you learn through Jerry and John allows you to create a culture where performances can thrive. My work with Way of Champions played a big role in our success in the 2018 Masters Tournament."
- Kevin Kirk, Coach of 2018 Masters Champion Patrick Reed, and 3x Way of Champions Conference attendee

"I have a number of friends who have supported my development as a coach. I count Jerry Lynch as one of them. He has given me encouragement and wisdom to make a difference in my helping my athletes reach their full potential."
- Phil Jackson, 11 time NBA Champion Coach

"John, I just wanted to thank you for your thoughtfulness in writing such an amazing book. You hit it right on the head...I know enough to know that the only importance sports has is forming a great person. Thank you for your invaluable help with this quest."
- Peter Smith, 5 time NCAA Champion Coach of USC Men's Tennis

"Jerry is a wise and trusted friend who happens to be one of the top authorities nationally on sports leadership, coaching and performance. His input with my team and other teams at Carolina has had a huge influence in helping us to achieve our goals. His work will help make a difference in your coaching as well."
- Anson Dorrance, 22 time NCAA Champion UNC Women's Soccer