5th Annual Way of Champions Conference

Transformative Leadership and Culture
Development in Sports

United States Olympic Training Center
Colorado Springs, CO

JUNE 26-28, 2020



Have you ever wondered how the world's most successful coaches build winning teams year after year? Wondered how top coaches build lasting relationships with their athletes that stand the test of time and bear the burden of truth required in an elite coach/athlete relationship? Don't you wish you could learn this in one place? 

Now you can at the 5th Annual Way of Champions Coaching Conference. There is no other coaching conference like this one, as our event is attended and supported by some of the world's top coaches.

Dr. Jerry Lynch is the founder of Way of Champions, and has been part of 39 national and world championship teams, from the Golden State Warriors and San Jose Earthquakes in professional sports to Maryland and UNC Lacrosse, UConn Field Hockey, Middlebury Tennis, and UNC Women's Soccer. He is the author of 13 books on leadership, championship culture, and coaching/parenting to win in sport and life. John O'Sullivan is the author of two bestselling books on youth sports, and the founder of the Changing the Game Project, a movement to transform youth sports and educate parents, coaches and sports leaders to create the right environments for their athletes to perform their very best. This year we are also joined by 8x NCAA Champion Coach and current US Naval Academy Head Coach Cindy Timchal, a Hall of Fame Lacrosse and Field Hockey coach, who will share her insight on leadership and sustaining a championship culture. At the Way of Champions Coaching Conference, you will spend a weekend being inspired by Jerry, John, James, Cindy and dozens of other transformational leaders.

Your Speakers

Engage with world renowned coaches, authors and speakers who will transform the way you think about coaching, mentoring and building championship cultures, led by John, Jerry, James and 8x NCAA Champion lacrosse coach Cindy Timchal:

What is it like at a WOC Conference?


Frequently Asked Questions

For questions about the Way of Champions Coaching Conference, contact:

- 1 Ticket to the 2020 Way of Champions Conference, June 26-28, 2020 at the US Olympic Training Center, CO Springs, CO
- Complete Videos from past Way of Champions Conference ($297 value)
- Coaching Mastery Online Video Course ($99 value)
- Signed Copy of Jerry's book Win the Day
- Signed Copy of John's book Every Moment Matters
- Connection to an incredible family of great coaches across the globe!

Yes, we will work with programs and athletic department to provide access to our event to groups of 5 or more coaches. We will also be offering 50% off to current university level student athletes and those studying leadership. High school seniors will be evaluated on a case by case basis if interested in attending.

The US Olympic and Paralympic Training Center is nearby to Colorado Springs airport, and a 90 minute drive from Denver International Airport. Rental Cars and taxis/Uber are available, and we will provide a shuttle to and from the USOPTC during our event.

Yes you can! In partnership with Colorado St University, you can receive 1-3 graduate level credits for attending our event and doing follow up work. Contact Dr. Rick Bettger at [email protected] to learn more. 

Partner Hotel:

DoubleTree by Hilton $179/ night

1775 E Cheyenne Mountain Blvd, Colorado Springs, CO 80906
Phone: (719) 576-8900 our preferred room rate block is called "Way of Champions"

Click here to book room online



(topics subject to change)

Friday, June 26
     4-5pm: Registration
     5-9pm: Coaching and Leading with Heart

                - It's all about the Relationship Game, and that starts with self-awareness
                - The Power of a Coach's Influence (Modeling Connection)
                - Self Awareness Exercises for Coaches and Athletes

Saturday, June 27     
     9-12pm: Building a Culture of Champions (Pt 1)
                 - The Foundations of a Culture of Champions 
                 - How to Identify Your Core Values and What it Feels Like to Be Part of this Team
     12-1pm: Lunch Provided
     1-5pm: Building a Culture of Champions (Pt. 2)
                 - Guest Speaker on Building a Championship Culture
                 - The Power of Kaizen
                 - Leadership Activities for Your Team
                 - Expert Panel
                 - Q and A
     6-8pm: Group Social

Sunday, June 28
     9-12pm: Completing the Culture
                    - Mindful Coaching
                    - Using Meditation, Visualization and Mindfulness with Your Athletes
                    - Q and A
     12-1pm: Lunch Provided
     1-4pm: Final Activities
                    - Sun Tzu and the Art of War
                    - Legacy Letters
                    -Changing the Culture of Youth Sports and Closing Ceremony (you don't want to miss this!)
                    - Q and A, Book Signing and More

**Topics are subject to change. Please check back for updates.

Legendary Coaches Discuss How the Way of Champions Helped Their Coaching

"As the head coach of the Warriors I call on Jerry to help guide me through the process using his advice, wisdom and insight often. He's been a huge help to me." - Steve Kerr, 8 time NBA Champion player and coach

"The Way of Champions Conference changed the way I think about coaching. What you learn through Jerry and John allows you to create a culture where performances can thrive. My work with Way of Champions played a big role in our success in the 2018 Masters Tournament." - Kevin Kirk, 2019 PGA Teacher of the Year, Coach of 2018 Masters Champion Patrick Reed, and 3x Way of Champions Conference attendee

"I have a number of friends who have supported my development as a coach. I count Jerry Lynch as one of them. He has given me encouragement and wisdom to make a difference in my helping my athletes reach their full potential." 
 - Phil Jackson, 11 time NBA Champion Coach

"John, I just wanted to thank you for your thoughtfulness in writing such an amazing book.  You hit it right on the head...I know enough to know that the only importance sports has is forming a great person. Thank you for your invaluable help with this quest." - Peter Smith, 5 time NCAA Champion Coach of USC Men's Tennis

"Jerry is a wise and trusted friend who happens to be one of the top authorities nationally on sports leadership, coaching and performance. His input with my team and other teams at Carolina has had a huge influence in helping us to achieve our goals. His work will help make a difference in your coaching as well."  - Anson Dorrance, 22 time NCAA Champion UNC Women's Soccer

Ready to take your coaching, your teaching, and your teams to the next level? Ready to even get CE or college credit for it (see below)? Then join us in at the beautiful US Olympic and Paralympic Training Center in Colorado Springs, CO, (3 weeks before the 2020 Tokyo Olympics!), and be ready to be inspired!

5th Annual Way of Champions Conference

Transformative Leadership and Culture
Development in Sports

United States Olympic Training Center
Colorado Springs, CO


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